In 2011, Chrysler put forth a commercial that not only touted the fresh Chrysler 200 sedan but kicked off the automaker's engaging "Imported from Detroit" campaign. Featuring Detroit-native and famous rapper Eminem, the two-minute ad sought to show exactly what "motor town" and Chrysler are made of. Now, nearly two years later, the company is rolling out the next phase of its campaign. But a new TV spot isn't the only thing on the docket.
Solidifying the automaker's hometown pride into a tangible product, Chrysler is set to put forth several special-edition new Chrysler vehicles. First off, the automaker marks the 10th anniversary of 8 Mile with a special Chrysler 200 8 Mile edition. For those who don't know, 8 Mile is an award-winning film starring Eminem that tells the story of a young musician who emerges from the poverty-stricken section of Detroit.
In addition, the brand will also release a new Chrysler 300 Motown edition around the same time that a new show, Motown: The Musical makes its debut on Broadway. Already, Chrysler marketing officials have a 300 Motown commercial in the works.
Just in case all that isn't enough to rally fans for the automaker's future, Chrysler plans to roll out a series of what it calls "buzz packages." Essentially, these packages will be even more special-edition models designed to get enthusiasts excited and help the brand continue along its upward trend.
As further details surrounding the next rollout of the Chrysler "Imported from Detroit" campaign come out, Goss Dodge Chrysler, serving Burlington VT, promised to keep you in-the-know.